Privacy Policy
Last Updated: January 2026
patrickcarmichael.co.uk ("we," "us," "our," or "Company") operates as an affiliate marketing website providing information and reviews about non-UK casino sites. We are committed to protecting your privacy and ensuring transparency about how we collect, use, and process your personal data.
This Privacy Policy explains our practices in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK privacy legislation.
1. Information We Collect
We may collect the following types of information:
- Personal Information: Name, email address, and any other information you voluntarily provide through contact forms or inquiries
- Technical Data: IP address, browser type, device information, and operating system
- Cookie Data: Information stored through cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on site, referral sources, clicks, and browsing behaviour
- Location Data: Approximate geographical location derived from IP address
2. How We Use Information
We use collected information for the following purposes:
- Website analytics and performance monitoring
- Affiliate tracking and commission management with third-party casino operators
- Site improvement, troubleshooting, and user experience enhancement
- Responding to inquiries and customer support
- Marketing and promotional communications (with your consent)
- Compliance with legal obligations and fraud prevention
Our legal basis for processing is primarily legitimate interest (analytics and site improvement) and performance of contracts with affiliate partners.
3. Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for site functionality and security
- Analytics Cookies: Google Analytics and similar services to understand visitor behaviour
- Affiliate Tracking Cookies: To track referrals to casino partners and commission attribution
- Marketing Cookies: For retargeting and advertising purposes
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Disabling essential cookies may affect site functionality. You can also opt out of analytics tracking through third-party opt-out tools.
4. Third-Party Links
Our website contains links to external casino sites and affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party websites. Each linked casino operates independently and maintains its own privacy policy. We encourage you to review their privacy policies before providing personal information or creating accounts.
When you click affiliate links, your information may be shared with partner casinos as part of our affiliate arrangement. We have no control over how these partners use, store, or protect your data.
5. Your Rights
Under UK GDPR, you have the following rights:
- Right of Access: Request a copy of your personal data held by us
- Right to Rectification: Correct inaccurate or incomplete information
- Right to Erasure: Request deletion of your data (subject to legal obligations)
- Right to Restrict Processing: Limit how we use your information
- Right to Data Portability: Receive your data in a structured format
- Right to Object: Opt-out of direct marketing and certain processing activities
- Rights Related to Automated Decision-Making: Object to profiling or automated decisions
To exercise any of these rights, contact us using the details below. We will respond within 30 days (extendable to 90 days for complex requests).
6. Data Retention
We retain personal data only as long as necessary for the purposes outlined in this policy:
- Analytics data: typically 26 months
- Affiliate tracking data: duration of affiliate relationship plus 7 years for tax/legal compliance
- Email inquiries: 3 years or as required by law
- Cookie data: as per individual cookie expiration times (typically 6-24 months)
If you request data deletion, we will remove personal data unless retention is required by law.
7. Contact Us
For questions about this Privacy Policy, to exercise your rights, or to report privacy concerns, please contact:
Privacy Officer
patrickcarmichael.co.uk
Email: [email protected]
If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Note: This website is intended for users outside the United Kingdom. If you are a UK resident, online gambling is regulated by the Gambling Commission. We encourage responsible gambling and compliance with all applicable laws.